The world has become a smaller place. Not in a literal sense, of course. With numerous methods of instantaneous communication that can be established with just a few clicks on a computer keyboard or a mobile phone keypad, distance is steadily becoming less of an issue.
With this in mind, it’s practically imperative that businesses in this day and age must adapt to the opportunities presented by technology and the world wide web. Even local retail stores that have a relatively small market can increase their revenue by establishing a solid presence online. Especially in social media.
The local business challenges
However, a significant challenge that small businesses face, particularly those who are still in the process of making a name for themselves, is hiring a capable workforce. It’s no secret that hiring employees takes a large chunk out of a business’s capital. More so one intends to hire the most capable and experienced professionals to ensure that the business gets a stellar start. This concern, in addition to the uncertainty of whether the said venture goes beyond breaking even, is one of the riskiest predicaments that small businesses will find themselves in.
The good news is that with the ever-advancing progress in technology comes a new generation of workforce that caters specifically to the demands of the modern era. Freelancers are becoming more and more popular in the context of modern businesses in lieu with the marketing opportunities presented by technology.
Small businesses can benefit a lot by hiring freelancers to help them set up different aspects of their operations step by step. Businesses won’t have to concern themselves as much about the upkeep of full-time employees because hiring freelancers requires comparatively less commitment. Most freelancers are also equipped with their own tools of their trade, which means the absence of having to invest on expensive equipment, especially computers. Though in some cases, the business will have to provide tools that are specific for the project at hand. Freelance workers are also more manageable because the nature of their work is generally on a per-project basis.
Working with local freelancers
When working with freelancers, small businesses can take bolder steps such as creating a new image for their company without as much consequential repercussions should the venture fail to achieve ideal results.
Not being tied to one specific employer doesn’t mean that they are mediocre in their trade. With enough experience, they essentially provide the same level and quality of services as full-time employees. Freelancers who have completed several projects under their belt know a lot about different applications in the context of their expertise. Some of them may have even acquired these skills and knowledge from a well-established company. In addition, having experience in different applications means that they have first-hand experience in comparing how different systems work. And of course, knowing which of them is optimal.
Freelance work can provide small businesses with a safer option in building their business incrementally. Analogous to modular structures, a business owner can hire more and more freelancers as time goes by and their business starts growing. Perhaps the best way to represent hiring freelancers is with a cliché but perfectly sensible adage: “Don’t put all your eggs in one basket.”
About the Contributor:
Tim is enamored with computer programming and is hopeful about one day becoming a capable web developer. While building up the experience as well as confidence for it, he makes a living by writing articles for different blogs and websites. He believes that writers are primarily researchers, and that doing research on various, generally unrelated subjects is a great way to keep the brain fed.